Tickets are expected to sell quick for a local tourist marketing organizations inaugural beer festival.

Director of Sales and Servicing Matthew Bosen says the Lager Than Life Beet Festival will run from 3:00 until 7:00 p.m. July 23rd at Preservation Park.

Bosen says each attendee will receive a commemorative glass to enjoy dozens of samples.

The event will feature more than 40 breweries, including Beloit’s own G5 Brewing Company.

Tickets go on sale Sunday at visitbeloit.com/lager.