Whitewater has seen an increase in businesses flocking to the city since the start of 2022.

Visit Whitewater Executive Director Kellie Carper says a wide range of new businesses have moved into town ranging from bars and restaurants to jewelry stores and art experiences.

Carper says Whitewater’s location between Madison and Milwaukee gives them access to major metropolitan areas while providing a quiet area to foster business, and along with the University, make the city an attractive place to set up.

The city has seen over 20 new partner businesses join the Whitewater Chamber since January of 2022.